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Maharashtra PSC Category
Expansion

The major challenge I faced while I was aggressively expanding Maharashtra PSC Exams in Unacademy was too much competition rising up. Surely, due to our amazing value offering, we still remained the leading player, but the speed of growth used to face intermittent slowdowns. It was time to expand through markets that were still untapped and add more revenue layers.

Here are a few initiatives that I executed in order to increase the market share gap.​
 

  • Maharashtra lacked the market for lower AOV categories like MH Bharti Exams, MH Group C Services & MH Technical Services, MAHA TET, Departmental PSI etc. We went on to launch all these categories under Maharashtra State Exams and buffed up the existing revenue flow by 40%+ in just 5 months

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What did the plan include?
a) TAM and market study
b) Correct and competitive pricing
c) Closing the best and top educators subjectwise to provide best-in-class content
d) Onboarding Influencers and Online Partners for their promotion channels. We set up a robust distribution ahead of launch
f) Up-to-date syllabus and topology coverage
g) Early bid offers
h) Constant learner feedback to setup an improvement loop

US Tech Magazine Expansion

I was handling a portfolio of 30+ Tech Magazines for the US market during my Silicon India tenure as a Sales and Portfolio Lead. Our revenues were solid but naturally, we had to expand as the existing business became sustainable. I launched 3 new markets that were being invested in which were Drone Tech, AI & Agri Tech. These 3 editions gather great responses, especially 

the audience following startup-sphere. We interviews some of the best emerging companies with the best tech in the market and due to our quality VO, we were a able to achieve additional revenue of 15% to the existing ARR. 

Here's the roadmap of the launch and how we successfully achieved ​15% boost on the ARR:
 

The 'Why' 

We started with analysing the technology sectors that were witnessing rise in startups that had future potential. AI market was witnessing a 6X increase in the annual investment levels by venture capital (VC) investors into U.S.-based Ai startups since 2000. Similar cases were with Drone and AgriTech.

 

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We quickly figured out that we needed to invest our editorial coverage in these future markets. We were already covering all the traditional markets like Healthcare, Cloud, FinTech, Construction etc.

The 'How'?

We started with reaching out to all industry leaders who were actively invested and speaking about these techs. We invited many of those leaders to our panel of experts and we onboarded a team of 20 panelist to identify the best-in-business companies using these techs. Subsequently a list was formed, companies CXOs were interviewed and the 1st editions went to print.
 

The 'Result'
 

Interviewing companies through a 3rd party review process and identifying them as the market & innovation leaders is not just a win for them. These things are then highlighted in their press releases, website, social media etc. which then generates traffic for us. It's a win-win game. In no time, we were able to add substantial subscribers to the edition and our ARR rose 15%.

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